Getting started
How Adnertia works
A connected workflow from a performance shift to its outcome.
The four core steps
| Step | Use it to |
|---|---|
| Performance Scan | Spot meaningful changes across KPIs and periods. |
| Timeline | Put the trend beside account changes, campaign contribution, and available auction context. |
| Saved Views | Keep the exact setup behind a finding. |
| Trackers | Measure what happens after a change. |
Where AI helps
Ask Timeline reduces the work of setting up an analysis. Describe the question or paste advice from another AI tool. Review the matched account scope, metrics, and dates, then open a view you can inspect and adjust.
Read Checking AI advice for the review process.
Where your judgment matters
A performance change can have several explanations: account edits, a different traffic mix, conversion delays, seasonality, or auction conditions. Adnertia helps you compare them. A change happening before a result does not establish that it caused the result.
Where changes happen
Adnertia is read-only. Make campaign changes in Google Ads or the tools you already use, then return to Adnertia to review what followed.