The workflow

Find the movements worth your attention.

Performance Scan compares KPIs across periods so you can see whether a shift is new, persistent, or concentrated in part of the account.

Read the matrix

Choose a scope and metric view. Each cell compares one KPI over a selected period with its comparison period. Read the underlying values as well as the percentage change.

Choose what to open

• Start with the account’s primary outcome: lead cost, conversion volume, or return.
• Check supporting metrics. A CPA rise can come from higher spend, fewer conversions, or both.
• Use Notable Movements to find a starting point, then decide whether the volume and size of the change matter.

Continue in Timeline

Select a movement and open Timeline. The relevant KPI, scope, and periods carry across, so you can review the trend and campaign contribution without rebuilding the comparison.

For choosing fair comparisons, see Dates and comparisons.