Prompt library
Performance changes
Find where a shift started and how widely it spread.
CPA increased
Compare CPA, spend, and conversions for the last 14 days with the previous 14. Which campaigns drove the CPA increase, and when did the daily trend start to change?
ROAS declined
Show ROAS, spend, and conversion value over the last 30 days. Compare with the previous 30 days and break down the ROAS change by campaign.
Conversion volume fell
Conversions fell last week. Compare clicks, conversion rate, spend, and conversions with the previous week. Is the drop concentrated in a few campaigns?
Choose the next step
Open the leading campaign and review its change history. If the same movement appears across the account, check measurement and broader conditions before assuming several campaigns developed separate problems.