Prompt library
Keywords and creative
Review performance around keyword and ad changes.
After adding keywords
Show keyword changes for [campaign] around [date]. Compare spend, conversions, and CPA for the 14 days before and after. Break down the movement by keyword where data is available.
After adding negatives
Review [campaign] before and after the negative keywords added on [date]. Compare clicks, conversions, and CPA, and show other changes in the same period.
After a creative update
Show creative changes in [campaign] during [date range]. Compare CTR, conversion rate, and CPA before and after the update.
Keep the review at the right level
An ad’s results do not show how each individual headline performed. Search term and asset detail also depend on what Google makes available. Review the supported breakdown before making a claim about a specific term or creative element.