The workflow

See performance alongside the changes around it.

Set the view

Choose your KPI, scope, and Reporting Range. Add a Comparison Range when you want to compare periods. Use daily values to inspect a shift, or a broader time grouping to make a longer trend easier to read.

Review a change

Select a chart marker or a Change Log card to open its details. Read the affected campaign, date, changed values, and source when available. Grouped entries can include several changes, so open the details before treating them as one action.

Other changes stay visible at normal brightness by default. Select Isolate on the selected change card to dim the others, then turn it off to restore the full view. Guided Tour also starts with the full context visible.

Compare before and after

Choose a change or date and review the periods on either side. Check the date boundaries and allow time for conversions to arrive. Use Contribution to see which campaigns account for the movement.

Keep context nearby

Use the Change Log to search or review activity. Add a Note for a promotion, website update, or other event outside Google Ads. Add Auction Context when there is matching coverage.