Prompt library
Budgets and bids
Review volume and efficiency together.
After a budget increase
Show spend, conversions, and CPA for [campaign] during the 14 days before and after the budget increase on [date]. Include other budget and bid changes in that period.
After a target change
Compare ROAS, conversion value, and spend for [campaign] before and after the target ROAS change on [date]. Show the daily trend.
Before changing the budget again
For [campaign], compare the last 14 complete days with the prior 14. Did higher spend come with more conversions, and how did CPA change?
Read the tradeoff
More volume can come at a higher cost per conversion. Decide whether that tradeoff fits the business before changing the budget again. A small campaign’s current ROAS is not a reliable forecast of what it would deliver at a much larger spend.