Prompt library
Weekly and monthly reviews
Start with the numbers that affect the next decision.
Weekly account review
Compare the last 7 complete days with the previous 7. Show spend, conversions, CPA, conversion value, and ROAS. Which campaigns account for the largest changes?
Use the metrics that match the account’s goal; remove any that are not useful.
Monthly client update
Compare last month with the month before. Show the main KPI changes, the campaigns behind them, and the account changes around the largest movement.
Check seasonal differences before treating the prior month as a fair baseline.
Keep the update useful
Summarize what changed, what you think it means, and what happens next. Link the Saved View so the reader can reopen the same scope and dates. If the conclusion is still uncertain, say what you will check next.