The workflow
Trackers
Follow performance after a change.
Start a Tracker
Choose the starting point
Start from an account change or a dated Note. Use a Note for actions outside Google Ads, such as a landing page update.
Choose what success means
Set the scope and Outcome KPI. Add the comparison basis and duration that fit the question.
Read the result over time
Compare before and after as data arrives. Check conversion volume and supporting metrics before drawing a conclusion.
Understand the status
| Status | Meaning |
|---|---|
| Active | The Tracker is still following its measurement period. |
| Ended | The measurement period has finished or tracking was stopped. |
| Archived | The Tracker is kept out of your active working list. |
Review a past change
You can also review an older change when there is enough history on both sides. The same question applies: how did the selected KPI move compared with the chosen baseline?
Read the outcome in context
A better after-period does not prove the selected change caused the improvement. Reopen Timeline to check other account changes, traffic mix, and auction conditions during the same period.