Getting started

Review one performance shift from start to finish.

Open the interactive demo to follow along. If you already have connected-account access, select the client account you want to review.

Your first review

1. Pick a useful starting point

   Open Performance Scan. Start with the KPI that matters to the account, such as CPA for leads or ROAS for revenue. Compare a recent period with a relevant earlier one.

2. Open the movement in Timeline

   Select the movement you want to understand, then open Timeline. The selected KPI, dates, and scope carry across.

3. Find the campaigns behind it

   Review Contribution. Open a leading campaign, then check its performance and account changes around the shift.

4. Keep the useful view

   Choose Save View. Give it a name that states the question, such as “Nonbrand CPA after the budget increase.”

5. Choose the next check

   If you make a change in Google Ads, start a Tracker from that change or add a dated Note. Choose the outcome KPI and the period you want to follow.

Prefer to start with a question?

Open Ask Timeline and describe the view you need. You can adjust the suggested dates, metrics, and filters before opening it.

Keep the first review focused

One clear question is enough. If the numbers are still settling or there is no clear reason to act, save the view and return later.